If DuckDuckGo does not track us, how come it is not as successful as Google?

For the following reasons:

A. Both are free for the user but Google provides consistently better quality results. DuckDuckGo is the underdog in this field and it is difficult for it to become more popular than Google given that the results it provides are less efficient than Google’s. This is the same problem that Yahoo and Bing are facing: they are not able to match Google’s quality of results and for this reasons users — always in a hurry and hating wasting time on useless pages — keep using what they know works best. Continue reading “If DuckDuckGo does not track us, how come it is not as successful as Google?”